B2B services · 58 days
33 Qualified Sales Meetings in 58 Days From LinkedIn Outbound
A targeted LinkedIn outbound campaign reached a 40% connection acceptance rate and a 34.8% reply rate, and converted those conversations into 33 booked sales meetings over a 58-day campaign.
- Connections accepted
- 310
- Acceptance rate
- 40%
- Replies received
- 108
- Meetings booked
- 33
Client
Marios Dionysopoulos
Channels
Source
Campaign dashboard screenshot, plus the campaign booking records for the meetings figure
| Measure | Figure | Tier |
|---|---|---|
| Invitations sent | 775 | Activity |
| Connections accepted | 310 | Engagement |
| Acceptance rate | 40% | Engagement |
| Messages sent | 1,039 | Activity |
| Message replies | 108 | Engagement |
| Reply rate | 34.8% | Engagement |
| Meetings booked | 33 | Outcome |
Recorded walkthroughs
Each recording is a walkthrough of the live campaign dashboard the figures above are taken from.
Objective
What we set out to do
Book qualified sales conversations with decision makers in a defined target market, without adding headcount to the sales team.
Approach
How we did it
- Targeting was narrowed to the roles and company profiles that matched the offer, which is what produced a 40% acceptance rate rather than a broad, untargeted list.
- Messaging was written for that specific role and market, and over a third of the prospects who were messaged replied.
- Replies were qualified by our team, and only genuine buying interest was moved toward a meeting.
- The campaign ran for a stated 58-day period, so the result can be read against a defined window rather than an open-ended one.
The dashboard shows the activity and engagement figures. The 33 booked meetings come from the campaign booking records for the same period, not from the dashboard screenshot. This campaign is also included in the four-account totals as Marios Dionysopoulos's account.