FAQs
Frequently asked questions
Quick answers about how we work, our services and our products.
General
What is included in the 30 minute free consultation?
A short call to understand your goal. We tell you honestly whether and how we can help and what the next step would be. There is no obligation.
Do you guarantee results?
No. We do not guarantee leads, sales, rankings, coverage or awards. We agree realistic targets after understanding your business and report progress clearly.
Who owns the accounts, code and data?
You do. Ad accounts, analytics, CRM data and code built for you stay in your business's name.
Development
How long does a business website take?
It depends on the number of pages, the content you have ready and the functionality required. We give you a timeline after the scoping call, once we know the requirement.
Should we use Shopify, WooCommerce or a custom platform?
Shopify suits brands that want a managed platform and fast launch. WooCommerce suits businesses that want full control and already use WordPress. Custom platforms suit complex pricing, B2B ordering or deep ERP integration. We recommend one after reviewing your catalogue and operations.
How do we know if we need custom software?
If your team relies on workarounds, duplicate data entry or several disconnected tools for a core process, custom software is worth evaluating. In the consultation we will tell you honestly whether an existing product would do the job.
What is the difference between a website and a web application?
A website mainly presents information. A web application lets logged-in users create, update and manage data, such as orders, records or requests, with permissions controlling who sees what.
Should we build native or cross-platform?
Cross-platform suits most business and customer apps and reduces cost. Native suits apps that rely heavily on device hardware or need the highest performance. We recommend one once the features are clear.
What should a SaaS MVP include?
Only what a first paying customer needs to get value: the core workflow, sign-up and login, basic account management and a way to pay. Everything else waits for real feedback.
Should we build a custom CRM or buy a SaaS CRM?
Buy it if your sales process looks like most sales processes. A SaaS CRM is live in weeks, somebody else maintains it, and you pay per user forever. Build it when your pipeline, your data model or your integrations are genuinely unusual, when per-user pricing has become the larger cost, or when the data cannot sit on somebody else's platform. We will tell you which one your situation is after looking at how your team actually sells, and we have no reason to push you towards the build.
Where should we start with AI?
Start with one high-volume, repetitive process where mistakes are easy to check. We help you pick it, measure the time it takes today, and automate it first.
Can you integrate a system that has no API?
Sometimes. Options include file-based exchange, database-level integration or official export tools. We do not use methods that break a provider's terms.
Can you design only, without development?
Yes. We can deliver design and a developer handover for your own team to build.
Marketing
How is this different from LinkedIn automation tools?
Automation tools send messages. We decide who to contact and what to say, handle the replies, qualify interest and book meetings. The outcome we work towards is sales conversations, not message volume.
What budget do we need?
Enough for the platform to collect conversion data each month. We recommend a starting budget after reviewing your market, average order or deal value and goals.
What is AEO?
Answer engine optimisation is the practice of making your content easy for AI assistants and search features to understand and quote. It builds on SEO: clear answers, structured data and consistent information about your business.
Do you write in our founder's voice?
Yes. We interview the founder, learn their views and language, and draft posts for their approval.
Which CRM platforms do you work with?
We work with common CRM and marketing automation platforms and can recommend one if you do not have a CRM yet.
Do you work with Shopify stores?
Yes. We work with Shopify, WooCommerce and custom stores.
PR
Do you guarantee media coverage?
No. Editors decide what they publish. We improve your chances with strong angles, the right targets and persistent, professional outreach.
Is digital PR the same as buying links?
No. Digital PR earns editorial mentions through stories and expertise. We do not buy links.
How much of the founder's time does this need?
Usually a short interview each month to capture views and stories, plus approval of drafts.
How do you measure influencer campaigns?
With tracked links, discount codes and platform data where available, reported against the goal agreed at the start.
Do you guarantee we will win?
No. Judges decide. We make sure entries are relevant, evidence-based and on time.
Products
Does ACADMiN help with NAAC accreditation?
ACADMiN includes a NAAC module that supports accreditation-related processes and information management. It does not grant accreditation; that decision rests with the accrediting body.
Is ACADMiN cloud-based?
Yes. ACADMiN is a cloud-based system, so there is no hardware to buy for the software itself.
Does eheera keep natural and lab-grown diamonds separate?
Yes. Natural, CVD and HPHT stones are kept in separate books, so they are never mixed in pricing, stock reports or certificates.
How does eheera measure gold loss at the karigar stage?
Each job bag records the gross weight and purity of metal issued and returned. eheera converts both to fine gold and reports the loss in grams and as a percentage per karigar and per process.
