Free tool
B2B Pipeline & Revenue Calculator
Find out how many prospects, conversations, meetings and opportunities you need to reach your revenue target, and where your funnel is leaking.
How it works
From revenue target to daily activity
- 01
Customers
Revenue target ÷ average deal value.
- 02
Opportunities
Customers ÷ close rate.
- 03
Meetings
Opportunities ÷ opportunity rate.
- 04
Conversations
Meetings ÷ meeting rate.
- 05
Prospects
Conversations ÷ response rate.
- 06
Bottleneck
The weakest stage, scored against planning assumptions.
Frequently asked questions
How does the calculator work?
It divides your revenue target by your average deal value to get the customers you need, then works backwards through your close, opportunity, meeting and response rates to the number of prospects you need to contact each month. Every stage is rounded up.
Where do the default conversion rates come from?
They are planning assumptions (10% response, 30% meeting, 50% opportunity, 25% close) to get you started. They are not industry benchmarks. Use the full audit to enter your own rates.
How is the health score calculated?
It averages six scores out of 100: prospecting volume against what is required, your four conversion rates against the planning assumptions, and expected revenue against your target. The lowest funnel score is your bottleneck.
Do I need to give my email to see results?
No. Results show immediately. You only share your details if you want the PDF report.
Want us to fill your pipeline?
Our B2B lead generation team books qualified sales meetings with decision makers.