E Commerce & Retail · Jan to Dec 2025
Women's Ethnic Wear: ₹1.99 Cr Revenue at 5.50 ROAS
A second ethnic wear brand, managed separately.
- Revenue generated
- ₹1,99,05,342
- Purchases
- 2,713
- ROAS
- 5.50
Client
Women's ethnic wear brand
Channels
Meta Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Make a smaller ethnic wear catalogue return more per rupee than it had been, rather than simply spending more.
Approach
How we did it
- Started by cutting the campaigns that were not paying for themselves, which raised the return before any new spend went in.
- Concentrated budget on a short list of proven products and built the creative around them.
- Used the catalogue feed for retargeting, so people saw the item they had actually looked at.
- Tested one variable at a time, so we knew which change moved the number.
- Reported revenue, purchases and return on ad spend monthly.