E Commerce & Retail · Jan to Dec 2025
Women's Ethnic Wear: ₹3.54 Cr Revenue at 4.70 ROAS
Performance marketing for an ethnic wear brand selling online.
- Revenue generated
- ₹3,54,46,589
- Purchases
- 1,249
- ROAS
- 4.70
Client
Women's ethnic wear brand
Channels
Meta Ads, Google Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Build a year of predictable online revenue for an ethnic wear brand through a calendar that is driven by festivals and weddings.
Approach
How we did it
- Planned the year around the demand peaks instead of spending evenly, and built budget up ahead of each one.
- Separated new customer and returning customer campaigns, so the return on ad spend figure was not being flattered by repeat buyers.
- Refreshed creative for each occasion rather than running the same set all year.
- Kept Shopify tracking and the catalogue feed clean, so the dynamic campaigns had accurate stock and pricing.
- Reported revenue, purchases and return on ad spend monthly.