E Commerce & Retail · Jan to Dec 2025
Premium Women's Apparel: ₹23.70 Cr Revenue at 6.50 ROAS
Scaling a premium womenswear brand profitably across paid channels.
- Revenue generated
- ₹23,70,13,547
- Purchases
- 5,167
- ROAS
- 6.50
Client
Premium women's apparel brand
Channels
Meta Ads, Google Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Sell a high ticket womenswear range online, where the order values are large and the number of buyers is small enough that every one matters.
Approach
How we did it
- Treated this as a considered purchase: longer consideration windows, and audiences built from people who had actually engaged, not just clicked.
- Put the budget behind the pieces that carried the margin rather than the pieces that got the most traffic.
- Used Google Ads on branded and high intent queries so the brand was not paying Meta to recapture its own demand.
- Watched average order value as closely as return on ad spend, because discounting would have bought volume and lost the year.
- Reported monthly against the same period in 2024.