E Commerce & Retail · Jan to Dec 2025
Kids Apparel D2C Brand: ₹16.89 Cr Revenue at 4.30 ROAS
Full-year performance marketing for a direct-to-consumer kids apparel brand.
- Revenue generated
- ₹16,89,00,569
- Purchases
- 92,190
- ROAS
- 4.30
Client
Kids apparel D2C brand
Channels
Meta Ads, Google Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Grow a direct-to-consumer kids apparel store through a full year without letting return on ad spend slide as budget went up.
Approach
How we did it
- Rebuilt the account around the product sets that actually repeat, rather than spreading budget across the whole catalogue.
- Ran Meta Ads for discovery and Google Ads to catch demand already searching, so the two were not bidding against each other.
- Fixed Shopify tracking first, so every decision after that came from numbers we trusted.
- Reviewed creative weekly and retired an ad as soon as its cost per purchase drifted, instead of waiting for the month to end.
- Reported revenue and return on ad spend against the previous year, not against the previous week.