E Commerce & Retail · Jan to Dec 2025
Fashion Jewellery: ₹72.8 L Revenue at 4.10 ROAS
A year of Meta Ads and Shopify work for a fashion and imitation jewellery brand selling at everyday price points.
- Revenue generated
- ₹72,79,074
- Purchases
- 8,111
- ROAS
- 4.10
- Average order value
- About ₹900
Client
Fashion and imitation jewellery brand
Channels
Meta Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Sell fashion and imitation jewellery at everyday price points, where the margin per order is small and the cost per purchase has to stay low to work.
Approach
How we did it
- Optimised for cost per purchase, because at an average order of about nine hundred rupees that is the number that decides whether the account is viable.
- Leaned on the catalogue feed and broad prospecting, which suits a wide range of low priced, visually driven products.
- Used volume of creative rather than volume of budget, refreshing frequently to hold down cost per click.
- Encouraged multi item orders, since one more piece in the basket changes the economics more than any bid adjustment.
- Reported revenue, purchases and return on ad spend monthly.