E Commerce & Retail · 30 Dec 2024 to 29 Dec 2025
Four Google Ads Accounts: 3.27x to 5.31x Return on Ad Spend
Four separate Google Ads accounts run for a full year, each reported from its own dashboard.
- Accounts managed
- 4
- Total ad spend
- ₹42.9M
- Return on ad spend
- 3.27x to 5.31x
- Period
- Full year
Client
Four e commerce clients
Channels
Google Ads
Source
Google Ads dashboard screenshots in the marketing portfolio
| Account | Ad spend | Conversion value | Return | Also shown |
|---|---|---|---|---|
| Account A | ₹4.5M | ₹23.9M | 5.31x | 3.55K purchases |
| Account B | ₹8.81M | ₹42.1M | 4.79x | 95.6M impressions |
| Account C | ₹27.3M | ₹94.7M | 3.47x | 277M impressions |
| Account D | ₹2.25M | ₹7.36M | 3.27x | ₹25.19 average cost per click |
Objective
What we set out to do
Grow online sales for four e commerce businesses through Google Ads, each with its own budget, catalogue and margin.
Approach
How we did it
- Each account is managed separately, with its own budget, structure and targets.
- Campaigns are measured on conversion value against cost rather than on clicks or impressions.
- Budget moves to the campaigns returning the most, and spend grows only while the return holds.