E Commerce & Retail · Jan to Dec 2025
Gifting & Décor Brand: ₹92.2 L Revenue at 4.50 ROAS
Paid social growth for an online gifting and décor store.
- Revenue generated
- ₹92,24,502
- Purchases
- 6,595
- ROAS
- 4.50
Client
Gifting and décor brand
Channels
Meta Ads, Shopify
Source
Marketing portfolio, Performance Snapshot and Shopify analytics screenshot
Objective
What we set out to do
Grow a gifting and decor store where most of the year's revenue arrives in a few short, crowded windows.
Approach
How we did it
- Mapped the gifting calendar first and committed budget to the windows that mattered, weeks before they opened.
- Built separate campaigns for gift buyers and for people buying for their own home, because they respond to different messages.
- Pushed bundles and price points that lifted the basket, rather than discounting single items.
- Kept the catalogue feed accurate through the peaks, so ads never sent people to something out of stock.
- Reported revenue, purchases and return on ad spend monthly.