E Commerce & Retail · Jan to Dec 2025
Gemeria: ₹5.67 Cr Revenue at 4.50 ROAS
A full year of Meta Ads and Shopify work for Gemeria, named with the client's permission.
- Revenue generated
- ₹5,67,44,676
- Purchases
- 10,412
- ROAS
- 4.50
- Average order value
- ₹4,889
Client
Gemeria, hair and personal care brand
Channels
Meta Ads, Shopify
Source
Marketing portfolio page 4
Objective
What we set out to do
Grow Gemeria's hair and personal care range through a full year on Meta Ads, in a category where the first order matters less than the second.
Approach
How we did it
- Built prospecting around the hero products that bring people into the range for the first time.
- Ran retargeting on a replenishment rhythm, so returning customers were reached when they were likely to be running out.
- Kept Shopify analytics and the ad account reconciled, so reported revenue matched the store.
- Reviewed creative continuously and retired ads on cost per purchase rather than on how long they had run.
- Reported revenue, purchases, average order value and return on ad spend monthly.